BRANDED CONTENT
Like television, but also an advert. The concept of Branded Content can be pretty broad, but essentially it’s regular watchable content – whether thats a documentary, a comedy short, a home renovation show, or an interview series – subtly branded in a way that even without the advertising element it would still be entertaining.
Done well, branded content can not only create advertising for your brand that customers will not only seek out and share, but will watch for the duration and enjoy. Associating that enjoyment with your brand.
As creatives coming from the world of television, branded content could not be more in our wheelhouse. And we love making it!
CASE STUDIES
Wickes x Channel 4
A brilliant branded mini series made with the fantastic Little Dot Studios for All4. DIY brand Wickes wanted to inject some fun into their brand and target the young adults market, who mostly rent. So we came up with the concept of temporarily transforming houses and flats into ridiculously themed house parties that won’t make a dent in their deposits.
We had a few dream party ideas in mind and Godzilla was top of the list. Luckily, Sam has cast everything from The Undateables to Naked Attraction, so finding Kaiju superfan Simon was a walk in the park.
The National Lottery
Over the years I’ve made a variety of films for The National Lottery. These winner shorts were made with Spirit Media for the Lottery’s online platforms. Designed to be short, glossy and to tell the real life stories of life changing wins in 60 seconds.